After a decade working inside one of the biggest names in running, she started to notice something shifting. The industry she loved — the community, the miles, the gear — was slowly being bought up by corporate giants. The spaces that once felt personal and passionate were turning into something else entirely.

So she set out to create something different. A local boutique that celebrated women, built by women — where every runner, walker, and dream-chaser could feel welcome the moment they walked in. The result is a space that’s warm, inviting, and full of life — equal parts community hub and curated running haven.

It’s not just a store. It’s a reminder that the running world still has heart — and that sometimes, the best way forward is to carve your own path.