A small town can be defined by many things—but one of them is always the coffee shop. It’s where people start their day, where conversations spark, and where the rhythm of the town takes shape. For Victor, a second-generation coffee shop owner and lifelong Sonoma local, that rhythm runs deep. In 2022, he turned his long-time dream into reality by opening Småstad Roasters—meaning “small town” in Norwegian—a nod to his roots and the community he set out to serve. 

Småstad is the kind of small-town coffee shop that feels like home the moment you walk in. The scent of freshly roasted beans fills the air—because they roast them right there, in the back. Every cup is crafted with care, the kind that reminds you what coffee is supposed to taste like. In a region known for its wine, Småstad quietly makes its case for serving the best cup of coffee in Sonoma County.